Hot Mom Defends Herself Against Facebook Haters

This is interesting. This picture actually has had much controversy. Some women are angry at this amazing marketing campaign. Because it shows a toned, and pretty well fit woman with three young kids, and hovering over the picture states...  "What's Your Excuse?" 

I find it intriguing, and if I were a woman I would be inspired and motivated to exercise and keep healthy after seeing this ad. However, there are many women that don't like the ad. For many reasons I am sure, but the truth is that at the end of the day it is great marketing strategy, in my opinion.

What are your thoughts of this picture? Would like to hear your feedback.